San Marino Outlet Experience and FSGC together for football and San Marino fans

The important partnership between FSGC and San Marino Outlet Experience was launched shortly before the international window that brought over 4,000 fans to San Marino for the FIFA World Cup 2026 qualifying match between San Marino and Romania. Already on the occasion of this prestigious fixture for the Biancazzurri, numerous and engaging initiatives were developed jointly by two of the Republic’s flagship institutions. In fact, both the accreditation centre for the match and the Fan Village and FSGC Business Team were set up within the spaces of San Marino Outlet Experience.

The “Unisciti al gioco” Fan Village offered a packed programme, involving hundreds of participants of all ages, including many young boys and girls from the San Marino football hubs and the San Marino Academy. The age target was in fact aimed at 8 to 15-year-olds and, on the afternoons of 23 and 24 March, featured three thematic areas built around the main theme of Inclusion (in March, FSGC traditionally supports AccessibAll activities, promoting the Week of Action) at the Event Plaza. Naturally, there was no shortage of individual and group football activities, ranging from technical drills to team games and various side events. The ever-popular foot tennis, bin shots and human table football were complemented by engaging demonstration activities of Walking Football and Football for the Visually Impaired, with specialist athletes in attendance. One stand was dedicated to the Cooperativa in Volo, with the aim of raising awareness among participants – young people and adults alike – about having fun in moderation when it comes to gaming. In addition to two PlayStation™ stations, there were also giant table football games (4 vs 4), Subbuteo and team quizzes. Equally appreciated was the performance by the PopStreet Soccer freestylers, who entertained and captivated the crowd with acrobatic ball-juggling routines to music. Finally, at San Marino Outlet Experience an official sales point for the San Marino National Team merchandise was set up inside the Il Lanificio boutique.

During the international football window there was also room for two young Biancazzurri fans, who gained access to exclusive areas and events through dedicated contests. Francesco, a 12-year-old from Modena, and Valerio – who has just turned 7 – each enjoyed a unique experience. Francesco won the contest promoted by FSGC on Valentine’s Day, securing a seat for himself and his family at the Stadium for the clash with Romania. In his video message about his love for the San Marino National Team, he said: “When Nicola Nanni scored to make it 2-1 in Liechtenstein, it was for me the greatest celebration in the world of football. I always follow San Marino and I have all the official kits. I also had the chance to visit the Republic of San Marino – it’s beautiful. Forza San Marino!”. No less strong is the passion of Valerio (pictured here with his father), who through the K-Sport K-Fans platform chose to attend the match against Romania and spend a few minutes on the pitch with the staff and players of the San Marino National Team during the official training session. It was an opportunity to meet President Tura, head coach Cevoli and the players, and to enjoy a few kick-ups, a rondo and some shots on goal. Both boys received a San Marino National Team shirt from FSGC, greeted with beaming smiles.