FSGC: Strategic Plan 2025-26 and new Football Report unveiled

After the strategic turning point of the 2021-2024 quadrennium, marked by the drafting of its first-ever Strategic Plan, the San Marino Football Federation this evening – at the San Marino Stadium – unveiled its Strategic Plan 2025-2028. Speaking in front of a large audience including the Federal Council, clubs and affiliated associations, employees and numerous external stakeholders such as the Congress of State and the National Olympic Committee, as well as collaborators, sponsors and associations involved in projects of national and international scope, President Marco Tura stressed that “for the next four-year cycle we have further raised the bar in terms of our declared objectives, aware that in order to achieve them we will have to work hard and pull together in the same direction – however, I believe we have the capabilities to obtain results in line with our expectations and those of the San Marino football system”.

The honour and responsibility of guiding the many attendees through the key points of the San Marino Football Federation’s four-year corporate strategy document fell to the Head of International Projects, Andrea Zoppis. Work on drafting and refining the new Strategic Plan 2025-28 took its first steps in the summer of 2024, thanks to the valuable and continuous support of the UEFA Grow programme and, in particular, of Oleksandr Kucheriavyi (UEFA Strategic Development Manager), Adam Walker and Phil Taylor (UEFA GROW Consultants), who have stood alongside the FSGC from day one of this new project. In this phase, special mention must go to the indispensable collaboration with clubs and affiliated associations, fully involved in the process of shaping the strategic direction to be pursued. The document partly follows in the footsteps of the previous plan, while partially revising the corporate Vision and Mission, which from today are respectively:

1. Vision: “Football is one of the beating sporting hearts of the Nation, bringing joy, inspiration, pride and well-being”;
2. Mission: “To provide a high-quality, accessible football pathway that lasts a lifetime, for anyone who wishes to be part of and grow with San Marino football”.

The founding values of the FSGC’s strategic framework, which define its spirit and implementation, have been confirmed:

1. Inclusion, aiming to reach everyone, of all ages and levels, in the country;
2. Equality, because in San Marino football is and must be for everyone;
3. Prevention, because it is important for us to take care of the health of all those connected to football;
4. Teamwork, in order to turn our vision into reality.

On the basis of the performance of the previous document, and also of developments within the national and international football system, the areas of action and the related objectives have been updated:

1. Football, a lifelong journey;
2. Great clubs, great competitions;
3. A Federation to be proud of;
4. National Teams: challenging the impossible
5. Information, inspiration, engagement
6. Women’s football: shaping our future.

It is worth recalling how the performance review of the previous document has had a major influence on the one presented today – as is the case in every organisation that decides to equip itself with a fully-fledged Strategic Plan, presented publicly and available for anyone to consult at any time. In this respect, the Football Federation can rightly be proud of having successfully completed – according to the performance measurement criteria defined at the time (KPIs) – more than half of the objectives set for 2021-24, and of having achieved partial but still satisfactory results in 40% of the remainder. A very small share was not sufficiently completed: these are physiological outcomes of any strategic rationalisation, which now provide important elements for prioritising those areas or possibly dropping them in order to embrace new development paths. This, too, is one of the purposes of a Strategic Plan.

The event was further enriched by the subsequent presentation of the “Football Report 2024-25”, produced by Deloitte. This annual focus, through the precise and in-depth analysis carried out by Cristian De Blasio and Giulia Ruggiero, brought to light all the figures and dynamics of the San Marino football system – in every one of its facets.

Both documents will be available from tomorrow, 25 November 2025, in the “Documents” section of the official FSGC website for public consultation.